The Longer Long Tail – Chris Anderson (PV)

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The New York Times bestseller that introduced the business world to a future that’s already here – now in paperback with a new chapter about long tail Marketing and a new epilogue.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits but in what used to be regarded as misses – the endlessly long tail of niche products in the demand curve.