Extra Mile

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Description

The Comprehensive Guide to Customer Service For The 21st Century

Even the most successful companies need their customers happy and keep coming back for more. Whether you’re just starting your business and want to lock up great customer service procedures, or you’re an established company looking to revamp your customer service to answer new market needs, this is the resource for you.

Unlike other books, brimming with irrelevant and outdated information, Extra Mile offers:

• 500 essential tips, divided into eight parts, including: Real-Life Scenarios, Crisis Management, and Building Customer Loyalty
• Intel into the customer service secrets of business giants, such as American Express, Southwest Airlines, and Ritz-Carlton Hotels
• A section dedicated to providing excellent customer service online
• A guide for avoiding conflict and negative reviews with a list of 50 Things Never to Do