Most senior care facilities and home health providers gain new business through advertising and word of mouth. Recommendations are huge in the senior care industry, and many people will recommend the first facility or provider that comes to mind. If an individual has a family member using these services, that is the facility that comes to mind. However, if someone doesn’t know anyone in a senior care facility, they often note the last one they heard of. This is where geofencing ca be crucial. Because people are on their phones so often, the ads they see often stick in their mind, even if they don’t click on the ad.
This is why it makes such good business sense for a senior care facility or home health provider to market their services on phones via geofencing. With people living longer and longer, health issues arise that make it difficult for some to keep constant care of ailing family members, so they turn to in-home health services or facilities dedicated to caring for seniors.
The decision to move a family member to a care facility or hire someone to come to their home to care for a family member is a big decision and a hard-choice. They want to make sure their loved one is cared for properly and they are getting the care they deserve. A quality heartfelt geofencing ad can go a long way in these instances of showing a businesses devotion to its clients and is more likely to create a sense of trust.
With Geo-Fencing we create an ad that is eye catching and promotes a business to target any city, zip code or within a 5 mile radius of the location of your choice. It allows the elderly community know that a company supports them and would like to work with them by using our specific targeting groups. We can create a comprehensive targeting group package that will reach the right demographic.