Yellow Pages Ads

So what are the monthly advertising costs for Yellow Pages ads?

A business card size ad in the Yellow pages might run about $250 to $400 per month. The monthly costs for a Yellow Pages ad that takes up a quarter of the page might run you about $1,250 per month. Depending on where your business is located a full page Yellow Pages ad might run between $2,500 to $5,000 per month.
How Much Do Bench Ads Cost

How Much Do Bench Ads Cost?

Bench ad companies incentivize you to put your ads on as many benches as possible for as long as possible. Accordingly, pricing per bench ad will vary based on the total package — how many benches you advertise on and for how long. The other big determinant is location, location, location. A bench ad in New York City, New York (population 8+ million) costs much more than a bench ad in Coldwater, Kansas (population 792). Typically, there’s a minimum number of benches that you have to agree to advertise on. Five or ten benches is a common minimum. It’s common to have to sign an advertising contract for six months, but you’ll get discounts if you agree to run your bench advertisements for a full year. As for pricing, a California company we know sells bench advertising for $115 per Bench/Month. In Winona, Minnesota you can buy bench advertising for $40 per Bench/Month. Higher end ads, say, bus shelter advertising, might run you $500 per month. If you are wondering how much to budget for bench ads, you’ll probably want to check for specific prices in your area. Don’t have time to call around? The national average for bus and bench advertising is $250 per placement, so that’s a number you can use for bench advertising budgets.
Television Commercial Ads

When pricing a television commercial, you need to weigh the costs of two separate things: (1) the cost of producing the commercial, and (2) the cost of airing it.

It has been estimated that the average cost of producing a 30-second national TV commercial is nearly $350,000. But before you panic, understand that like any other form of advertising, a television commercial can be as simple or as complicated as you want to make it. Not surprisingly, the cost to produce the commercial goes up as the quality and complexity of the commercial increases. Small- to medium-sized businesses cannot afford to invest $350,000 in a single commercial. But, decent quality TV commercials can be produced for as little as $1,000 if you know where to look. The best place to start is with freelancers or small production agencies. The second cost involved in television advertising is the price you will pay to run your commercial. Commercial time is sold in 30-second spot blocks. The cost of a 30-second spot varies according to the number of viewers expected to be watching it. The standard half-hour of television contains 22 minutes of program and 8 minutes of commercials – 6 minutes for national advertising and 2 minutes for local. National advertising is obviously your most expensive option, but even then the rates vary by Nielsen-rated viewership. Highly-watched programs can command rates in the millions of dollars. For example, a 30-second spot during the 2005 Superbowl sold for $2.4 million. Commercials during less-watched programs are more affordable, but the cost of those commercials may still run in excess of $100,000 per 30-seconds. Most small- to medium-sized business owners find that local advertising fits better with their budgets and marketing goals. A 30-second time slot in a medium-sized market expect to pay less than $100 per commercial slot. Even cheaper rates may be available for off-hour programming.