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Professional Services Training

How can Professional Services use Geo-Fencing? Beauty Salons, Barbers, Massage, Day Care, Tattoo Shops, Laser Removal, Repair Shops & Janitorial Cleaning Services can use Geo-Fencing by being able to target specific demographics like men, woman, military bases, weight loss centers, certain age groups (i.e. 18-25), stay at home moms and more to promote their services by using our special targeting groups. 
  • A beauty/barber shop may not see any value in advertising…always remember that most people are more likely to visit a shop that is fair and reliable. That is a sales point that works across all the service industries, but especially the beauty industry, because most people want to build a working relationship with the person who cares for their hair. We can help them with Geo-Fencing by letting their local community know that they support them with our targeting groups. Always ask if they have any discounts or promotions!
  • The largest households and older householders are the best customers of personal care services such as haircuts, massages, manicures, and facials. Householders aged 35 to 64 spend 8 to 14 percent more than average on this item. We can help target certain age groups with Geo-Fencing by letting them know about their services using our special targeting groups.
  • A big market for many beauty salons is hair styling for large wedding parties or other receptions. With Geo-Fencing their advertisement can be seen by men and woman of certain age groups to let them know about their services using our special targeting groups.
  • Massage therapy is a huge market in the United States. It is estimated that in 2017, massage therapy was a $16 billion industry in the Unites States, this is far more than the industry projection of $11 billion. There are roughly 355,000 practicing massage therapists and 30,000 massage school students in the United States alone. Surveys indicate that around 60 million Americans have had a professional massage at least once. We can help them with Geo-Fencing we can target specific demographics to let people know about the benefits of massage therapy.
  • The majority of people who visit a massage therapist say they do it for health and wellness reasons. More than half of massage customers note that they get massages to help manage pain. Others receive massage for injury rehabilitation, soreness after workouts, or just for overall wellness. We can help them with Geo-Fencing by letting people in need of a massage therapist with our special targeting groups.
  • Obtaining affordable, quality child day care, especially for children under age 5, is a major concern for many parents, including our heroes. This is especially true in recent years with the rise in families with two working parents. We can help them with Geo-Fencing by letting their local Veterans and Heroes know that they support the community with our targeting groups.
  • Many day cares do not advertise because customers generally live or work within a 5-mile range of the center for convenience. Advertising city-wide (unless there is more than one location) doesn’t make much business sense to them. Use the idea of Geo-Fencing and how we can target specific demographics using our special targeting groups.
  • Daycare workers whom run a child care center from their home rely on word-of-mouth advertising to stay in business. People are most likely to tell others about businesses that help them out. That is a key point to bring up with these self-employed child care workers. Our hard-working parents need a reliable and trustworthy place to leave their children while they work. 
  • Tattoos are becoming more and more popular among all ages. Use this to help make the connection between the tattoo shop and Geo-Fencing. We are able to not only target certain demographics but certain age groups as well using our special targeting groups.
  • People have been decorating their bodies for thousands of years, and one artistic body treatment that continues to be popular throughout the world is tattoos. Tattoos are a way for people to turn their body into a piece of art, memorialize a person or event, or a bad decision after a night of drinking. No matter what the reasoning behind tattoos, they remain extremely popular.
  • Most people correlate laser hair removal with women, but around 21% of hair removal clients were men in 2017. This percentage is expected to increase to 40% over the next decade (as of 2018). Moreover, the age segment of the population using these services is broadening. In 2012 the average age range was 23 to 35. This range has increased to 55 and is likely to go a bit further. What this means to you is that no demographic is exempt from this service. With Geo-Fencing, we are able to target specific demographics as well as certain age groups. So why wouldn’t it make sense to market to specific demographics using our special targeting groups?
  • Repair shops: When selling to these types of customers, ensure that you create a connection between them and the community.
  • Janitorial services tend to focus on large business buildings, while house cleaners, obviously, focus on residential. However, both segments will tend to create contracts with clients. House cleaning services tend to do a lot of work with older people who are unable to clean their own homes. This is your way to make a connection. Many of the older community have difficulty maintaining the cleanliness of their homes. With Geo-Fencing, we can target demographics like households with an income over 100,000, households with a senior, stay at home moms and more to promote their services to the community using our special targeting groups.

Professional Services: Beauty Salons, Barbers, and Massage

The US hair care services industry includes about 86,000 establishments (82,000 beauty salons; 4,000 barber shops) with combined annual revenue of about $20 billion. Major companies include Regis, Ratner Companies, Premier Salons, and Sport Clips. However, there are a large number of locally owned smaller beauty shops and barbers typically owned by one of the beauticians/barbers. These are the shops you are most likely to call.

Competition in the Industry:

Demand for beauty services is largely is driven by demographics and population growth. The profitability of individual companies depends on the expertise and professionalism of the beauticians/barbers as well as marketing skills. Most smaller shops deal primarily with local customers and local advertising is the limit of their marketing plans. People will most often visit beauty and barber shops that offer a competitive price and offer a comfortable atmosphere, particularly when children are involved. With Geo-Fencing, we can help a smaller shop have more of a competitive edge against others by promoting their services to the right demographics using special targeting groups.

A typical salon is 1000 to 1500 square feet, though some of the larger salons can be double or even triple that size. Some shops cater specifically to children and have a play area to help calm them before the big cut, because most children do not like getting their hair cut.

Services Typically Offered

Major products are hair cutting, hair coloring, nail care, skin care, and merchandise sales. A typical salon offers haircutting and styling, coloring, shampooing, and permanents. Some salons also offer nail care, facial treatments, makeup, bikini waxing, massage, tanning, and other types of spa treatments but the lower volume of demand for such specialty services often makes them uneconomical. Sales of hair care products are an important revenue source for many salons, providing from 5 to 15 percent of revenue. Gross margins are higher for hair care products than for services. Other than cutting hair, ask the owners if the do any other type of service because it builds value and it can be shown on the ad viewed by the right people.

Barber shops typically cater to male clients and are generally smaller than their beauty shop counter-parts. Men who have created relationships with their local barber are more likely to use the same barber for each of their cuts. Many barbers will also offer professional facial shaves to their customers. Let the owners know that with Geo-Fencing, we can target men within a certain age group by using our special targeting groups.

Some beauty salons are ethnically-centered; particularly within African-American communities, because there are special requirements to properly care for African-American hair that requires special knowledge or training. Not many people have the knowledge to care for this specific type of hair so appeal to their emotional side by telling the owners their skills are needed within the community.

Revenue

With the economy on the rise, this will be driven by increases in disposable income and declining unemployment over the five-year period. Higher disposable incomes will also lead hair salon customers to spend more on higher-value services such as manicures, pedicures, facials, hair modification treatments, and massages. Use this as value to appeal to the owners wallet.

Hair Salon/Barber shop Customers

The largest households and older householders are the best customers of personal care services such as haircuts, massages, manicures, and facials. Householders aged 35 to 64 spend 8 to 14 percent more than average on this item. We can help target specific demographics like all women or all men as well as certain age groups with Geo-Fencing by letting them know about their services using our special targeting groups.

Even though it may be difficult to get a hold of a decision-maker in this industry, they understand the importance of local advertising. With Geo-Fencing we can provide them with the opportunity to get their information out in front of specific demographics in their area using our special targeting groups.

Wages

In 2017 the median hourly wage for a barber, hairdresser, or cosmetologist was $11.56. Most workers in this occupation also receive tips from their customers. Workers at the larger chain shops are more likely to complete haircuts or styles as quickly as possible in order to get the next customer into the chair to earn more tips. This doesn’t imply the cut/style quality is any worse or better, but the small shops, which charge roughly 25-45% more than the chain shops are likely to spend more time on the cut, because their hourly rate is generally higher and they don’t need to pay as high of a chair fee (the daily fee to rent the chair in the shop). With Geo-Fencing, we can promote their business to the right demographic and potentially bring in more clients and more income.

Massage Therapy

Massage therapy is a huge market in the United States. It is estimated that in 2017, massage therapy was a $16 billion industry in the Unites States, this if far more than the industry projection of $11 billion. There are roughly 355,000 practicing massage therapists and 30,000 massage school students in the United States alone. Surveys indicate that around 60 million Americans have had a professional massage at least once.

The majority of people who visit a massage therapist say they do it for health and wellness reasons. More than half of massage customers note that they get massages to help manage pain. Others receive massage for injury rehabilitation, soreness after workouts, or just for overall wellness. A relatively small number of therapists state their clientele visit them for cases of stress-reduction or relaxation.

Doctors will often suggest massage therapy for pain reduction in the weeks after a non-invasive surgery involving bones, ligaments, or muscles. Many physical therapists will also provide massage therapy or refer clients to a massage therapist. Chiropractors continue to refer their patients to massage therapists, 12 percent of therapists report receiving referrals at least once per week, and another 24 percent receive referrals several times per month. Fifty-four percent of massage therapists received at least one referral every 6 months or less from a hospital or medical office in 2017.With Geo-Fencing we can target demographics like hospitals, VA hospitals, weight loss centers, stay at home moms and more to promote their services using our special targeting groups.

Some Medical Uses of Massage Therapy

  • Lower back pain
  • Osteoarthritis of the knee
  • Boosting immune system functioning
  • Decreasing symptoms of carpal tunnel
  • Lowering blood pressure
  • Reducing headache frequency
  • Easing of alcohol withdrawal symptoms
  • Decreasing cancer-related pain
Let a massage therapist know (which they probably already do) that the list above is what massage therapy is used for. Profile of a Massage Therapist Most massage therapists are female with an average age of 46. Only 22% were younger than 35. Most enter massage therapy as a second career and belong to a professional organization. Most massage therapists work an average of 20 hours and provide services in a number of locations including: client’s home/office, spa/salon, their own office, a health care setting, health club/athletic facility, or in massage therapy only franchise or chain. With Geo-Fencing, we can target specific demographics using our special targeting groups. Education Most states require a massage therapist to be certified, which may include a minimum number of hours training and passing an exam. Most states that license massage therapists require a passing grade on the Massage & Bodywork Licensing Exam (MBLEx) or one of two exams provided by the National Certification Board for Therapeutic Massage & Bodywork. Massage therapists have an average of 665 hours of training and most take continued education courses beyond their completion of primary training. With Geo-Fencing, we can let specific demographics know how much experience a massage therapist has by using our special targeting groups.

Professional Services II: Child Day Cares

Obtaining affordable, quality child day care, especially for children under age 5, is a major concern for many parents. This is especially true in recent years with the rise in families with two working parents. As the need for child day care has increased, the child day care services industry began to fill the need of non-relative child care.

Child day care needs are met in different ways. Care in a child’s home, care in an organized child care center, and care in a provider’s home—known as family child care—are all common arrangements for preschool-aged children. Older children also may receive child day care services when they are not in school, generally through before- and after-school programs or private summer school programs. The industry consists of establishments that provide paid care for infants, toddlers, preschool children, and older children in before and after-school programs.

Two main types of child care make up the child day care services industry: center-based care and family child care. Formal child day care centers include part and full day preschools, child care centers, school and community based pre-kindergartens and Head Start and Early Head Start centers. Family child care providers care for children in their home for a fee and are the majority of self-employed workers in this industry. This does not include persons who provide unpaid care in their homes for the children of relatives or friends or occasional babysitters. Also, child care workers who work in the child’s home, such as nannies, are included primarily in the private household industry, not this industry

Some employers offer child care benefits to their employees, because they understand that the unavailability of child care is a barrier to the employment of many parents, especially qualified women, and that the cost of the benefits is offset by increased employee morale and productivity and reduced absenteeism. Some employers sponsor child care centers in or near the workplace, while others provide direct financial assistance, vouchers, or discounts for child care or after-school or sick-child care services. Still others offer a dependent-care option in a flexible benefits plan.

Success Tip: Many daycares do not advertise because customers generally live or work within a 5-mile range of the center for convenience. Advertising city-wide (unless there is more than one location) doesn’t make much business sense to them. Use the idea of a close by post as a sales point to help them recognize just how close the advertising will take place. With Geo-Fencing, we can target demographics within their city, a certain zip code or within a 5 mile radius of the location of their choice.

Hours. The hours of child day care workers vary. Many centers are open 12 or more hours a day and cannot close until all the children are picked up by their parents or guardians. Ask day cares what their hours are so it can be promoted to the community using Geo-Fencing and our special targeting groups.

Work environment. Helping children grow, learn, and gain new skills can be very rewarding. Preschool teachers and child care workers often improve their own communication, learning, and other personal skills by working with children. The work is sometimes routine; however, new activities and challenges mark each day. Child care can be physically taxing, as workers constantly stand, walk, bend, stoop, and lift to attend to each child’s needs, interests, and problems. Child care workers must be constantly alert, anticipate and prevent trouble, deal effectively with disruptive children, and provide fair, but firm, discipline. Appeal to their emotional side by asking how long they have been doing this because it builds value to put that information on the ad and market to the right demographics using our special targeting groups.

Child Care Workers

Child day care services provided about 859,200 wage and salary jobs in 2008. There were an additional 428,500 self-employed and unpaid family workers in the industry, most of whom were family child care providers, although some were self-employed managers of child care centers.

The median age of child day care providers is about 38, compared with about 45 for all workers. About 19 percent of all care providers are 24 years or younger as opposed to about 13 percent for all industries.

Home service occupations. Child care workers accounted for a large proportion of the self-employed who care for children in their homes, also known as family child care providers. Regardless of the setting, these workers feed, diaper, comfort, and play with infants. When dealing with older children, they attend to the children’s basic needs and organize activities that stimulate physical, emotional, intellectual, and social development.

Success Tip: Daycare workers whom run a child care center from their home rely on word-of-mouth advertising to stay in business. People are most likely to tell others about businesses that help them out. That is a key point to bring up with these self-employed child care workers because with Geo-Fencing, we can promote their services to the right demographics using our targeting groups.

Training and Education

Most states do not regulate family child care providers who care for just a few children, typically between ages 2 and 5. Providers who care for more children are required to be licensed and, in a few States, have some minimal training. Once a provider joins the industry, most States require the worker to complete a number of hours of training per year. In nearly all States, licensing regulations require criminal record checks for all child day care staff. This screening requirement protects children from abuse and reduces liability risks, making insurance more available and affordable.

Child care centers have staffing requirements that are imposed by States and by insurers. Although requirements vary, in most cases a minimum age of 18 years is required for teachers, and directors or officers must be at least 21. In some States, assistants may work at age 16—in several, at age 14. Most States have established minimum educational or training requirements. Training requirements are most stringent for directors, less so for teachers, and minimal for child care workers and teacher assistants. In many centers, directors must have a college degree, often with experience in child day care and specific training in early childhood development. Teachers must have a high school diploma and, in many cases, a combination of college education and experience. Assistants and child care workers usually need a high school diploma, but that is not always a requirement. Many States also mandate other types of training for staff members, such as on health and first aid, fire safety, and child abuse detection and prevention. Some employers prefer to hire workers who have received credentials from a nationally recognized child day care organization.

State governments also have established requirements for workers who provide services associated with child care—those involved in food preparation, the transportation of children, the provision of medical services, and other services. Most States have defined minimum ratios of the number of staff-to-children, which vary both by State and the age of the children involved. A child care provider has many qualifications, like the ones listed above to take care of children, so make the connection that with the services they provide, they are helping the youth in the community.

Earnings2008, hourly earnings of non-supervisory workers in the child day care services industry averaged $11.32, much less than the average of $18.08 throughout private industry. On a weekly basis, earnings in child day care services averaged only $345 in 2008, compared with the average of $608 in private industry. Weekly earnings reflect, in part, the large number of part-time jobs in the industry. With Geo-Fencing, we can promote their services to the right demographics to potentially boost more clients and more income using our special targeting groups.

Professional Services: Tattoo Shops, Laser Hair Removal, and Other Services

Tattoo Shops

People have been decorating their bodies for thousands of years, and one artistic body treatment that continues to be popular throughout the world is tattoos. Tattoos are a way for people to turn their body into a piece of art, memorialize a person or event, or a bad decision after a night of drinking. No matter what the reasoning behind tattoos, they remain extremely popular.

What a Tattoo Artist Does:

Using needles and pigments, a tattoo artist applies a permanent design directly to a client’s body, injecting ink under a layer of skin. Clients may come to a tattoo artist with a picture or design in mind or they may consult with the tattoo artist to create the desired image. Tattoo artists use their artistic skills to advise clients on size, color, design and placement of their body art. Some tattoo artists specialize in certain artistic styles, and many are able to offer clients a portfolio of work to examine.

Tattoo artists are responsible for maintaining a safe and clean work environment, including donning gloves when contact with broken skin is possible, sterilizing single-use tattoo equipment and tools using an autoclave after each tattoo application and ensuring that all work surfaces are properly disinfected to avoid the spread of blood-borne viruses such as hepatitis, HIV and other communicable infectious diseases.

Educational and Certification Requirements

In general, tattoo artists earn a license based on completion of a training program and passing an exam that measures their ability to understand and follow formally established health and safety protocols, not their creative ability in designing or applying body art. State licensing and certification requirements vary. In some cases, there are no statewide regulations, and requirements are left to county or city government. Typically, tattoo artists are require to be at least 18 years old. Licensed or certified tattoo artists may need to renew their credentials every few years.

Success Tip: Tattoos are becoming popular among all ages. Use this to help make the connection between the tattoo shop and Geo-Fencing. Many shops will offer discounts. Tell the shop we can target specific demographics promoting pictures that shows off some of their body art work using our special targeting groups.

Salary

In 2015 the United States Bureau of Labor Statistics reported the annual median salary of a tattoo artist to be $58,450. Highly sought after artists can make upwards of $100,000 per year, and some artists fly all across the country to do custom work for wealthy clients.

However, even though tattoos are popular, employment growth in this field is very low. Nearly 25% of new tattoo artists fail within the first 2 years. The reasons are numerous, but primarily relate to a lack of artistic ability. When talking to shops, let the artists know that we can potentially boost clientele and income by targeting specific demographics and age groups.

Body Piercing

Most tattoo shops also offer body piercings, which is another popular body art trend among younger people. Ask the shops if they offer body piercing as well as discounts. 

Laser Hair Removal

Many people, especially women, grow tired of shaving, plucking, tweezing, or waxing to remove unwanted hair. Laser technologies that have come about in the last few decades provide many with the option of permanent hair removal.

Laser hair removal is one of the most commonly done cosmetic procedures in the U.S. It beams highly concentrated light into hair follicles. Pigment in the follicles absorb the light which destroys the hair.

Many dermatologists and day spas offer laser hair removal services. It is a medical procedure, however, because it is an aesthetic procedure, most technicians who offer laser hair removal do not need to be doctors. They do however need to be licensed by whichever state they work in, because they are working with a high-powered laser. Moreover, clinics which provide these services need special licensing to purchase laser equipment and maintain it on their premises.

Most people correlate laser hair removal with women, but around 21% of hair removal clients were men in 2017. This percentage is expected to increase to 40% over the next decade (as of 2018). Moreover, the age segment of the population using these services is broadening. In 2012 the average age range was 23 to 35. This range has increased to 55 and is likely to go a bit further. What this means to you is that no demographic is exempt from this service. You can relay to a potential advertiser that with Geo-Fencing, we can target specific demographics like men/women of a certain age group (i.e. 18-25), weight loss centers, stay at home moms and more using our special targeting groups. 

Repair Shops

While most people will replace an item after it breaks, some things in life are worth fixing, or it’s just cheaper to fix. Repair shops offer knowledge and expertise on specific products, sometime to the point of being considered artisans.

Other people have old watches or jewelry that has been in the family for generations, and if the item breaks, they would like to have it fixed so that it can be passed on to the next generation. Watch/ jewelry repairers have the skills to make these fixes without ruining the item.

There are other repair shops as well. Shoe repair, computer repair, bike repair, etc. The key is to understand that these are typically small businesses that are owned by the primary worker. Moreover, the owner will generally have a great deal of expertise in the field they work in. Appeal to their emotion that people are always needing something fixed locally and with Geo-Fencing, we can promote their business to the right demographics using our special targeting groups.

Janitorial and House Cleaning Services

Cleaning services make up a decent proportion of the market. Most janitorial and cleaning services are small businesses, often run by the primary worker. Some cleaning and janitorial services are run from home or a very small shop.

Janitorial services tend to focus on large business buildings, while house cleaners, obviously, focus on residential. However, both segments will tend to create contracts with clients. House cleaning services tend to do a lot of work with older people who are unable to clean their own homes. This is your way to make a connection. Many of the older community have difficulty maintaining the cleanliness of their homes. With Geo-Fencing, we can target demographics like households with an income over 100,000, households with a senior, stay at home moms and more to promote their services to the community using our special targeting groups.

Professional Services Killer One-Liners

Beauty Salons, Barbers, Massage, Day Care, Tattoo Shops, Laser Removal, Repair Shops & Janitorial Cleaning Services. 
  • A beauty/barber shop may not see any value in advertisingalways remember that most people are more likely to visit a shop that is fair and reliable. That is a sales point that works across all the service industries, but especially the beauty industry, because most people want to build a working relationship with the person who cares for their hair. We can help them with Geo-Fencing by letting their local community know that they support them with our targeting groups. Always ask if they have any discounts or promotions!
  • The largest households and older householders are the best customers of personal care services such as haircuts, massages, manicures, and facials. Householders aged 35 to 64 spend 8 to 14 percent more than average on this item. We can help target certain age groups with Geo-Fencing by letting them know about their services using our special targeting groups.
  • The largest households and older householders are the best customers of personal care services such as haircuts, massages, manicures, and facials. Householders aged 35 to 64 spend 8 to 14 percent more than average on this item. We can help target certain age groups with Geo-Fencing by letting them know about their services using our special targeting groups.
  • Massage therapy is a huge market in the United States. It is estimated that in 2017, massage therapy was a $16 billion industry in the Unites States, this if far more than the industry projection of $11 billion. There are roughly 355,000 practicing massage therapists and 30,000 massage school students in the United States alone. Surveys indicate that around 60 million Americans have had a professional massage at least once. We can help them with Geo-Fencing we can target specific demographics to let people know about the benefits of massage therapy.
  • The majority of people who visit a massage therapist say they do it for health and wellness reasons. More than half of massage customers note that they get massages to help manage pain. Others receive massage for injury rehabilitation, soreness after workouts, or just for overall wellness. We can help them with Geo-Fencing by letting people in need of a massage therapist with our special targeting groups.
  • Obtaining affordable, quality child day care, especially for children under age 5, is a major concern for many parents. This is especially true in recent years with the rise in families with two working parents. 
  • Many day cares do not advertise because customers generally live or work within a 5-mile range of the center for convenience. Advertising city-wide (unless there is more than one location) doesn’t make much business sense to them. Use the idea of Geo-Fencing and how we can target specific demographics using our special targeting groups.
  • Daycare workers who run a child care center from their home rely on word-of-mouth advertising to stay in business. People are most likely to tell others about businesses that help them out. That is a key point to bring up with these self-employed child care workers. Our hard-working parents need a reliable and trustworthy place to leave their children while they work. 
  • Tattoos are a becoming more and more popular among all ages. Use this to help make the connection between the tattoo shop and Geo-Fencing. We are able to not only target certain demographics but certain age groups as well using our special targeting groups.
  • People have been decorating their bodies for thousands of years, and one artistic body treatment that continues to be popular throughout the world is tattoos. Tattoos are a way for people to turn their body into a piece of art, memorialize a person or event, or a bad decision after a night of drinking. No matter what the reasoning behind tattoos, they remain extremely popular. 
  • Most people correlate laser hair removal with women, but around 21% of hair removal clients were men in 2017. This percentage is expected to increase to 40% over the next decade (as of 2018). Moreover, the age segment of the population using these services is broadening. In 2012 the average age range was 23 to 35. This range has increased to 55 and is likely to go a bit further. What this means to you is that no demographic is exempt from this service. With Geo-Fencing, we are able to target specific demographics as well as certain age groups. So why wouldn’t it make sense to market to specific demographics using our special targeting groups?
  • Repair shops: When selling to these types of customers, ensure that you create a connection between them and the community. With Geo-Fencing, we can target specific demographics using our special targeting groups.
  • Janitorial services tend to focus on large business buildings, while house cleaners, obviously, focus on residential. However, both segments will tend to create contracts with clients. House cleaning services tend to do a lot of work with older people who are unable to clean their own homes. This is your way to make a connection. Many of the older community have difficulty maintaining the cleanliness of their homes. With Geo-Fencing, we can target demographics like households with an income over $100,000, households with a senior, stay at home moms and more to promote their services to the community using our special targeting groups.