LISTEN TO AUDIO:

Home & Garden

How can these Home & Garden Industries use Geo-Fencing?     Home Improvement, Maintenance, Interior Design,  Remodeling, Window Replacement, Lawn & Garden, Tree Services, Pools, and Pest Control Services can use Geo-Fencing, because at one point in time, people are going to need these types of services. We are able to target specific demographics like home improvement stores (Lowe’s, Home Depot, Ace Hardware, etc.), income over $50k, D.I.Y. enthusiasts, recently moved, stay at home parents, military bases (if applicable) and many more to promote these businesses using our special targeting groups.
  • We are looking for a kitchen/bathroom remodeler in the area that can assist the senior community with their home modifications.
  • Do you offer veteran, first responder or any other type of discount? (if YES) Perfect! With Geo-Fencing, we can promote your discount directly to specific demographics using our special targeting groups. (if NO) Did you know that offering even a small discount will have a positive effect on your public profile as a company, and we can help you get it out in front of specific demographics?
  • If you were to promote your pest control service in the area to the right demographics I believe it can potentially bring more clients and more income to your business.
  • With Geo-Fencing, we are able to target households with a pool along with many other demographics and being that you do pool cleaning, doesn’t it make sense to market your business to those with a pool?
  • A large portion of the community just don’t want to do landscaping this time of year and frankly they need a reputable landscaper to help them keep their homes beautiful. Would you be willing to help?
  • We are looking for a reliable expert to assist the folks who have home improvement needs and we thought you’d be a perfect fit! 
  • If you could gain new customers while targeting the right demographics, wouldn’t the investment be worth it?
  • Many people use their phones to find a contractor. With Geo-Fencing, why not reach out to specific demographics to promote your business using our special targeting groups? 

Home & Garden I: Home Improvement and Maintenance

Home improvement and maintenance covers a very large number of different industries, some of which are described in great detail in their own lessons. The purpose of this lesson is to give an overall view of the miscellaneous home improvement areas that you may come in contact with. As previously stated, there are many improvement areas, too many to cover in this text, so there may be a chance you will come in contact with an industry not covered. However, the general sales techniques described herein can be used for any home improvement industry.  

Flooring

Homeowners make flooring repairs and upgrades all the time. A typical house will go through a number of flooring changes. Some homeowners may decide that they want wood flooring in their living room rather than carpeting, others may just want a color change. In some cases, a single cracked tile may need to be replaced in a kitchen. No matter how easy the flooring task may seem, the typical homeowner is not comfortable doing their own flooring work, so they will call a flooring contractor. In most states, flooring contractors are required to have a license before taking a job. Some states also require registration. To be licensed, flooring contractors must pass an exam and meet certain qualifications that prove he or she is a competent flooring contractor. Registration is simply a list of who will be performing a job. Many storefront flooring retail outlets also offer installation of flooring products. In fact many storefront retailers prefer their technicians install their products to prevent any issues with returns or warranties. Even big box stores like Home Depot and Lowe’s offer flooring installation if the products are purchased through them. Homeowners who purchase their flooring products online take many risks, including wrong color or texture, wrong size, or the inability to get products from the same manufacturer’s lot. What Do Flooring Contractors Do?
  • Install/replace carpets and carpet padding
  • Install/repair tile flooring
  • Install/repair wood flooring
  • Install heated flooring systems
  • Install/repair laminate or vinyl flooring
Many flooring experts will also refinish or recoat wood flooring.

Roofing

A roofing contractor is a licensed professional who provides services related to roof repair, maintenance, and installation, and they can assist with renovations and upgrades involving a property’s roof. Most roofing contractors handle all jobs themselves, but there are some who use subcontractors. Roofing professionals who describe themselves as roofing contractors are typically licensed. Still, it’s a good idea for the roofing contractor to provide proof of current licensing. This will ensure that the contractor has the skill set to deliver satisfactory work. It’s also wise to choose a roofing contractor who can provide proof of being bonded and insured, since this will offer protection in case there’s a mishap on the job. Roofing companies are specialists, and they tend to focus primarily on the care, upkeep, and installation of roofs. With a roofing company, a project will most likely be handled by a team consisting of licensed roofing contractors. Many roofing companies perform background checks on their employees. When choosing a roofing company, ask if the company takes steps to screen its workers. Even though a homeowner may be able to tackle some roofing problems on their own, it often makes more sense to hire a seasoned roofing professional to handle the task. These experts have access to the highest quality roofing materials, and they can achieve savings by purchasing in bulk. They can save time by handling roof repair or installation faster than the homeowner could. Also, working on a roof can be dangerous, and this task leads to many fatal falls each year. A qualified roofer, roofing contractor, or roofing company has the experience to do this work safely.

Different Types of Roofing Services

The type of roofer needed will depend on whether the home requires a brand new roof or small repairs. Installation A roofer can put a brand new roof on a home or commercial building. When this is done as part of original construction, the main contractor will probably perform the task, or may hire a specialist. This is a big project so homeowners may want to find a company who can offer a crew to install the roof over a shorter time period. Since this is a more involved process, it is also more expensive. Home Advisor states a roof installation will cost between $4,000 and $9,000. This, of course, depends on what type of material the roofer uses, the size of the roof, the code requirements in the area and even the angle – or pitch – of the roof. Replacement If a homeowner wants to replace their current roof, they can hire a company or individual to strip the roof and install new shingles or panels. Some roofing options, such as metal tiles, can be placed on top of existing shingles and are easy enough to install that a single contractor can perform the task efficiently. If the contractor can install the new roof without removing the old one, it is going to cost much less than a complete replacement. Installing lighter materials will also save money because it requires fewer people and can be completed faster. Repair When there is a leak, it may be time to contact a local roofer. Some problems are obvious and a homeowner will want to call a contractor quickly before damage spreads. A roofer will replace holes in a roof after severe weather or fix gutters when they stop draining properly. The average roof repair project will cost a few hundred dollars. Each tasks is different and homeowners should get a price breakdown for each roof repair project. Maintenance There are a variety of tasks that can help maintain the quality of a home’s roofing materials. Homeowners may want to invest in sealant or coatings that prevent moisture accumulation or reflect sunlight. A popular project these days is installing solar panels or other environmentally conscious solutions to save money and make a property greener. When pricing these options, a homeowner needs to make sure they compare how much the project costs to how much the contractor projects they should save on utilities and heating expenses. Inspection If a homeowner is selling their home or business, they will probably want to contact a roofer to inspect the property for any issues that may affect the value. Whatever the reason for inspections, a roofing expert can tell you possible causes for concerns or provide ideas for future maintenance. Depending on the area, homeowners may be able to find a roofing contractor who will give a free evaluation, but a typical inspection costs a few hundred dollars.

Electricians

There are different kinds of electricians. Some mostly work with contractors to install and map out electrical circuits inside homes and commercial buildings while others lay wire for large projects such as telephone lines and traffic lights. Trades such as HVAC, plumbing, and electrical work require contractors to carefully install complicated systems that could be hazardous if they’re installed incorrectly. Therefore, most states require electricians to receive training and obtain a license before working. An electrician that’s licensed is one that’s competent and knowledgeable enough of his or her trade to install and maintain electrical systems. Electricians must complete thousands of hours of training in order to get a license to practice their trade. There’s potentially a lot that can go wrong if a tradesperson like an electrician installs wiring the wrong way. To spare a homeowner and their home or office from subpar work, make sure the electrician is bonded. Being bonded means the professional has an intermediary that can pay for any damage caused to a property or foot the bill if the contractor fails to finish the job.

Areas of Specialization

While all electricians need a license, not all of them do the same types of jobs. They are usually split up into three groups: outside, inside and residential.
  • Outside: These types of electricians work outdoors on electrical lines that connect to power plants.
  • Inside: Inside experts typically focus on commercial and industrial buildings that require a lot of power.
  • Residential: If you’re a homeowner, you’ll most likely need to hire an electrician that specializes in residential wiring. Residential electricians work with low-voltage systems and wiring to install fuse boxes and light fixtures.

Things Home Improvement Businesses Do

  • Allowing entrance to or exit from their homes
  • Use of essential lavatory and sanitary facilities (e.g. roll in showers, handrails, etc)
  • Allowing accessibility to kitchen or bathroom sinks or counters (e.g. lowering counters/sinks)
  • Improving entrance paths or driveways in immediate area of the home to facilitate access to the home through construction of permanent ramping
  • Improving plumbing or electrical systems made necessary due to installation of home medical equipment

Sales Techniques for Home Improvement and Maintenance Specialists

These companies vary in size from small, one-man operations to large nationwide outfits. The majority of the leads you will get are going to be for small and medium-sized businesses, so it is likely the owner is also one of the technicians. With a small operation there’s a good chance the person who picks up the phone is the owner and also likely on the job. They may seem rushed and in a hurry (because, in fact, they probably are), but many of them will have at least one personal connection with one of our heroes, if they aren’t one themselves. Remember what you learned in basic training: most decisions are based on emotion rather than fact. Make the support connection. With Geo-Fencing we are able to target specific demographics like homeowners, renters, people who recently moved, D.I.Y. enthusiasts, and more using our special targeting groups. Medium companies are more likely to have an office manager or “gatekeeper”. In some cases, the office manager may be a direct relation to the owner, so don’t discount the idea of making a connection with them. Being kind and respectful with the gatekeeper can go a long way in helping you seal the deal. They can usually help make things happen if they feel the opportunity is right. Don’t forget that some office managers are in charge of local marketing, so they are your contact person.

Home & Garden II: Interior Design, Remodeling, and Window Replacement

Interior Design

Interior designers work closely with architects, structural engineers, mechanical engineers, and builders, to determine how interior spaces will function, look, and be furnished. Interior designers read blueprints and must be aware of building codes and inspection regulations.

Interior designers typically do the following:

  • Search for and bid on new projects
  • Determine the client’s goals and requirements of the project
  • Consider how the space will be used and how people will move through the space
  • Sketch preliminary design plans, including electrical layouts
  • Specify materials and furnishings, such as lighting, furniture, wall finishes, flooring, and plumbing fixtures
  • Prepare final plans using computer applications
  • Create a timeline for the interior design project and estimate project costs
  • Place orders for materials and oversee installing the design elements
  • Visit after the project to ensure that the client is satisfied

Although some sketches or drawings may be freehand, most interior designers use computer-aided design (CAD) software for the majority of their drawings. Many designers specialize in a particular type of building (home, hospital, or hotel), a specific room (bathroom or kitchen), or a specific style. Some designers work for home furnishings stores, providing design services to help customers choose materials and furnishings. Some interior designers produce designs, plans, and drawings for construction and installation. This may include floor plans, electrical layouts, and plans needed for building permits. Interior designers may draft the preliminary design into documents that could be as simple as sketches or as inclusive as construction documents, with schedules and attachments.

The following are examples of types of interior designers:

Sustainable designers use strategies to improve energy and water efficiencies and indoor air quality, and they specify environmentally preferable products, such as bamboo and cork for floors.

Universal designers renovate spaces, to make them more accessible or more aesthetically pleasing. Often, these designs are used to renovate spaces for elderly people and people with special needs; however, universal designs can benefit anyone. For example, an entry without steps may be necessary for someone in a wheelchair, but it is also helpful for someone pushing a baby stroller.

Kitchen and bath designers specialize in kitchens and bathrooms and have expert knowledge of the variety of cabinets, fixtures, appliances, plumbing, and electrical solutions for these rooms.

Lighting designers focus on the effect of lighting for home, office, and public spaces. For example, lighting designers may work on stage productions, in gallery and museum spaces, and in healthcare facilities, to find appropriate light fixtures and lighting effects for each space.

Interior designers held about 54,900 jobs in 2012. Most interior designers work in clean, comfortable offices. About 30 percent of interior designers were self-employed in 2017, and 65% worked for a team or larger company. The median annual wage for interior designers was $49,500 in May 2017. The lowest 10 percent earned less than $26,670, and the top 10 percent earned more than $91,900.

Technology has changed the way many designers work. For example, rather than using drafting tables, interior designers now use complex software (CAD) to create 2-D or 3-D images.

Work Schedules

Most interior designers work full time. They may need to adjust their workday to suit their clients’ schedules and deadlines, meeting with clients during evening and weekend hours, when necessary. Interior designers also travel to the clients’ design sites.

Required Education

A bachelor’s degree is usually required, as are classes in interior design, drawing, and computer-aided design (CAD). A bachelor’s degree in any field is acceptable, and interior design programs are available at the associate’s-, bachelor’s-, and master’s-degree levels.

Licenses, Certifications, and Registrations

Licensure requirements vary by state. In some states, only licensed designers may do interior design work. In other states, both licensed and unlicensed designers may do interior design work, however only licensed designers may use the title interior designer. Yet in other states, both licensed and unlicensed designers may call themselves interior designers and do interior design work.

In states where laws restrict the use of the title “interior designer,” only those who pass their state-approved exam, most commonly the National Council for Interior Design Qualification (NCIDQ) exam, may call themselves registered interior designers. Qualifications to take the NCIDQ exam include a combination of education and experience. Typically, applicants have at least a bachelor’s degree in interior design, plus 2 years of experience.

Voluntary certification in an interior design specialty, such as kitchens and baths, allows interior designers to demonstrate expertise in a particular area of interior design. Interior designers often specialize, to distinguish the type of design work they do and to promote their expertise. Certifications usually are available through professional and trade associations and are independent from the NCIDQ licensing examination.

Important Qualities of an Interior Designer

  • Artistic ability. Interior designers use their sense of style, to develop designs that look great and are aesthetically pleasing.
  • Creativity. Interior designers need to be imaginative in selecting furnishings and fabrics and in creating spaces that serve the client’s needs and fit the client’s lifestyle.
  • Detail oriented. Interior designers need to be precise in measuring interior spaces and making drawings, so that furniture and furnishings will fit correctly and create the appropriate environment.
  • Interpersonal skills. Interior designers need to be able to communicate effectively with clients and others. Much of their time is spent soliciting new clients and new work and collaborating with other designers, engineers, and general building contractors on ongoing projects.
  • Problem-solving skills. Interior designers must address challenges, such as construction delays and the high cost or sudden unavailability of selected materials, while keeping the project on time and within budget.
  • Visualization. Interior designers need a strong sense of proportion and visual awareness, to understand how pieces of a design will fit together to create the intended interior environment.
With Geo-Fencing, we can promote an interior designer to demographics like homeowners, households with an income over $100,000, D.I.Y. enthusiasts and more with our special targeting groups.   Success Tip: Interior designers are becoming more and more relevant as homeowners find themselves too busy to do the work on their own or just want advice. Many homeowners are looking for a quality designer they can trust to help make their home comfortable and visually appealing.  “Support“, “trust“, “quality’, and “artistic” are great words to use with interior design companies.  

Remodeling

For one reason or another, homeowners make the decision to make some major alterations to a room in their home. Most of the time, remodeling is done on a kitchen or bathroom, but other rooms can be remodeled to fit the homeowners needs and likes.

Some homeowners will save up for years or even refinance their home in order to finance the remodel of a kitchen or bathroom. In fact remodels of kitchens and bathrooms offer the biggest return on investment when compared to other home improvement projects.  Some experts say a bathroom remodel might not recoup return on the original investment. However, it is one of the key renovations that can make potential buyers want to make an offer…or not. Homebuyers look for bathrooms with updated plumbing, convenient layout, and a pleasant aesthetic. That said, in older houses, where bedrooms far outnumber bathrooms, it’s advised to spend the money on a bathroom addition instead of gut-renovating the original bathroom.

Most people who don’t have carpentry, plumbing, or electrical experience will hire someone to complete a remodeling task. In some cases, the homeowner will need to hire a few different contractors to complete their remodel, unless they hire a general contractor to handle the process (for more information on contractors, take the Contractors course on the easy Geo site).

There are businesses that focus specifically on remodels, and will even go so far as to focus on either bathrooms or kitchens.

With Geo-Fencing, let a remodeling company know that we can promote their services to specific demographics like households with an income over $100,000, D.I.Y. enthusiasts, home improvement stores (i.e. Lowe’s, Home Depot, Ace Hardware etc.) and more using our specific demographics.

Bathroom Remodelers Will Do the Following:

  • Replace sinks, faucets, toilets, and tubs
  • Update or replace water and sewer lines
  • New tile or other flooring
  • Installation of vanity mirrors
  • Installation of sink countertops
  • Install lighting fixtures
  • Install bathroom cabinetry*
Kitchen Remodelers Will Do the Following:
  • Replace sinks and faucets
  • Update/replace electrical outlets
  • Update/replace water and sewer lines
  • New tile or other flooring
  • New backsplashes
  • Replace appliances
  • Install oven vent hoods
  • Install lighting fixtures
  • Install new cabinetry*
  • Install skylights
*Many kitchen and bathroom remodeling companies will also build custom cabinets for customers. General Contractors Most people who are investing in a large remodeling project will hire a general contractor to make sure the venture goes as planned and to the homeowner’s expectation. General contractors are responsible for managing all elements of a given project. They will hire and supervise subcontractors, get all the necessary building permits, order supplies and parts, and schedule all inspections with the required authorities. General contractors oversee the plumbers, electricians, painters, carpenters, etc. who are subcontracted on a project to make sure the work is done efficiently and with high quality. When a general contractor is hired, he or she is the middleman between the owner of the property and all the subcontractors. A good contractor will have a good understanding of procedures and know when certain steps need to take place. For example, a contractor will make sure the tile-work around a bathtub is only put in after the bathtub has been installed. Furthermore, when a client has specific ideas about the work they want done, the contractor is the one who relays that information to the appropriate worker and is thus responsible for it. With Geo-Fencing, by targeting the right demographics, we can promote their services using our special targeting groups.   Window Replacement Window replacement is another major part of the home improvement and maintenance industry. 1 out of every 6 homes need to have a window repaired in a given year, and this figure doesn’t include catastrophic events like hurricanes, earthquakes, and tornadoes. Glass breaks…we all know that. (Something that can be put on the ad) Some homeowners elect to give their home a new look, others want to upgrade their current windows to save money on energy costs or a combination of both. New technologies in glass and window production have greatly affected how much homeowners spend on their energy bills. Windows with multiple panes can be filled with gases like krypton and argon, which helps reduce heat loss and increases R-values, or resistance to heat loss. The higher the R-value, the better windows can protect against heat loss. Another factor to consider is the window’s U-value, or its resistance to heat transfer. When researching window options, both R-value and U-value information should be available for the entire window: some manufacturers only offer this information for the middle of the window. The average hourly pay rate for a window installer is $13.75 per hour for a residential installer, and $16.81 per hour for a commercial installer. A typical city has a large number of window installers, roughly 1 installer for every 2000 residences. Many window installation companies also act as retailers of windows, and conversely, many window retailers also have their own installers. Residential Glass Companies Will Offer the Following:
  • Glass replacement
  • Glass repair
  • Glass cutting
  • Glass walls
  • Patterned glass
  • Laminated glass
  • Shower enclosures
  • Tempered glass
  • Storefront doors
  • Table glass tops
  • Mirrors
  • Window board up service*
*Window board up is used to prepare for catastrophic situations like hurricanes, tornadoes, and earthquakes or to cover up the broken windows after damage. With Geo-Fencing, we can promote a glass company to demographics like car owners, collision centers, homeowners, renters, D.I.Y. enthusiasts and more by using our special targeting groups. Success Tip: Always ask widow companies if they provide emergency service. No homeowner likes having a broken window, and they definitely deserve fast service. Tell the owner we can prominently display that they offer emergency service on their ad.

Home & Garden: Lawn & Garden, Tree Services, and Pools

Landscaping Lawn & garden services, also called landscaping services, are a big part of the home services market. Many homeowners rely on a landscaping service to maintain their lawn or help create a new look for their home. Good lawn and garden services can do a great deal to beautify a front or back yard. Landscaping is a labor-intensive job. It’s hard work, and employees of landscaping companies are constantly on the move.  A vast majority of landscaping business owners are also workers and know what a hard day’s work is. With Geo-Fencing, we are able to target specific demographics to promote a landscaper using our special targeting groups. Generally, landscape contractors create or refurbish outdoor spaces by planting trees, lawns, shrubs and flowers, and constructing paths, decks, and patios. These professionals will generally discuss client requirements, how the landscaped area will be used, and the client’s preference for certain styles. After this initial meeting, landscapers will select the materials they need and start carrying out their construction and planting plans. With the number and variety of properties that need landscaping services, it should come as no surprise that there are many different providers to choose from. In fact, there are nearly 500,000 active landscaping businesses in the U.S. This demand is driven by the continued growth in domestic housing markets. Steady disposable income has also been a major reason for households to outsource their yard care. With Geo-Fencing, we can target specific demographics to potentially bring more business and income using our special targeting groups.

Different Types of Landscaping

Landscaping contractors have a wide variety of techniques that they can use to spruce up a yard. Here are some of the most common landscaping attributes that you can find at most homes: Perennials Homeowners and businesses may stray from annuals and biennials due to planning and costs associated with them – instead, look to fill your garden with perennials. These plants return every year, making them a budget-friendly option. You may choose to do a one-color floral garden or a combination of colorful perennials. Look at plants like allium, buddleia, coneflower, sage and veronica for inspiration when choosing perennials. Trees Homeowners can mix and match different kinds of trees to enhance their yard. Evergreens like spruce, magnolia, holly, and firs keep their leaves year-round. Deciduous trees, on the other hand, have leaves that change color and fall off in colder months. Pair different types of trees together for ample yard coverage. Pathways Pathways help to guide a homeowner’s guests around a yard. Landscapers can dig shallow holes to make stones flush with the ground, providing an appealing walkway. Pavers can also be arranged in geometric patterns to cover unused ground space or bare earth. Construction Landscape contractors can also build a structure that will enhance a yard. Homeowners may want to put in a koi pond or build out their patio. Landscape contractors have the knowledge, tools and design expertise to carry out these construction projects.

Typical Jobs

Homeowners and business managers should call landscaping contractors as these professionals have the tools and expertise to carry out jobs such as: Planting Trees and Flowers Landscapers are often called out to roll out sod as well as plant trees and flowers. These contractors have the design aesthetic to help homeowners plan the best layout for their particular space. Landscapers can also tell a homeowner if certain plants aren’t cut out for their climate. Installing Irrigation Sprinkler systems are beneficial for a variety of locations, but many DIY irrigation projects can lead to incorrect installations. Some problems include poor-quality components, improper pipe sizing, too many sprinkler-heads per zone, and inadequate head spacing. These systems are difficult to install, and a DIYer can easily make mistakes. Landscape contractors can situate sprinklers methodically to maintain your plants and ensure that the irrigation system is set up correctly. Building Retaining Walls If homeowners have a retaining wall or are putting one in, proper installation is crucial. Landscapers see issues like lack of proper base preparation, unattractive wall blocks, mitered cuts at corners and no drainage chimney installed behind the wall. Decks/Patios Besides putting in plants and trees, building decks and patios are the most common jobs for a landscape contractor. These professionals have the best materials and tools available to create the look that a homeowner desires. DIY projects can end with structurally unsound builds, requiring additional time and money to fix the issues. Good landscapers will ensure a solid result that melds with the rest of your landscape design.

Landscape Styles

Homeowners and contractors can draw a lot of inspiration from landscaping styles used all over the world. There are some limitations to options, such as what plants can be used based on the climate, how much space there is to work with and any homeowners-association compliance regulations. Mediterranean Style Many homeowners are starting to use the Mediterranean design style for their landscapes. This option is becoming popular around the world because it takes advantage of new varieties of palm trees and plants that conform to different climates. The diversity of this flora is what makes this approach so appealing. Southwest Landscape Design If you live in an arid region, this style is likely going to be the best choice for your landscaping. Using a mix of garden decor and plants, Southwest design aims to make the most of plants that retain water well and can handle dry, warm climates. Pathways, patios and lawn ornaments can help cover the space and complement available flora. Japanese Garden Style Japanese-style landscapes are known for providing a serene space. This design uses a number of techniques to make the area look bigger than it is and to create a calm, beautiful atmosphere. 

Choosing a Landscape Contractor

References Every good contractor should have a list of recently completed jobs to see in their portfolio. They should also have a list of references that can be contacted, or properties that can be seen in person. Feedback from these sources can reveal necessary information about the quality of the contractor’s work, dependability, responsiveness and capacity to carry out a particular project. Certification and Memberships Landscape contractors also should have relevant certifications from reputable programs, like Certified Landscape Technician. Homeowners should also ask for a list of professional activities, affiliations and awards to gauge interest in professional growth and commitment to excellence. Contractors may be part of the International Society of Arboriculture, The Irrigation Association and numerous other organizations that are committed to providing better training and education in the industry. Insurance Homeowners should require that the contractor submit certificates verifying compliance with safety, insurance, workers’ compensation and drug and alcohol testing programs. This will give you peace of mind that the contractor has gone through all the steps under industry regulations. Pricing and Billing There is no typical landscaping job, so an average job price is difficult to say; however, basic lawn maintenance begins at around $200 and high end landscaping jobs can be a minimum of $15,000.

Licensing

States have different requirements regarding landscape-contractor operations. Not every state requires a landscaper to have a contractor’s license. Check the specific regulations for your area, and verify that your contractor has the necessary licenses. These may include a state contractor’s license, pesticide license, CDL driver’s license, and license to sell and purchase nursery stock. It’s important to ensure that your landscape contractor complies with established rules before beginning your project. Services Typically Offered By Landscapers
  • Installation/maintenance of grass lawns, shrubbery, and flowers
  • Koi ponds and water features
  • Installation/repair of irrigation systems
  • Outdoor fireplaces
  • Installation/repair of outdoor lighting systems
  • Concrete/stone patios
  • Sprinkler installation/repair
  • Tree stump removal
Statistics In May 2017 over 900,000 workers were employed in the Landscaping and groundskeeping industry. The average hourly age was $14.28 and the average annual wage was $29,700. Top earning landscapers earn between $65 and $80 thousand per year. Landscapers typically work between 8 and 10 hours per day and will often work six days per week. With Geo-Fencing, to help market a landscaper, we can target demographics like D.I.Y. enthusiasts, homeowners, people who recently moved, home improvement stores (i.e. Lowe’s, Home Depot, Ace Hardware, etc.) and many more using our special targeting groups. Tree Services (Arborists) Arborists provide tree pruning, and they can offer insight on the pruning techniques that are most beneficial for tree health and overall safety. If a tree is dying, an arborist can provide tree removal services. An arborist can also assist in pairing the right type of tree with the right location. Finally, an arborist can provide trimming services if a tree has been damaged in a storm, or needs to be pared back for safety reasons. For example, according to OSHA, tree trimming or removal work within 10 feet of a power line must be done by trained and experienced line-clearance tree trimmers — and no one should ever trim trees in dangerous weather conditions. As specialists dedicated to tree maintenance and care, arborists view tree removal as a last resort, but there are some cases in which removal is necessary. If a tree is dying, prompt removal is essential, since the tree could fall and cause personal injury or property damage. Tree removal is usually recommended if more than 50 percent of the tree is damaged or diseased. Tree removal might also be necessary if the root structure is causing extensive property damage or safety hazards such as on public sidewalks. With Geo-Fencing, we can promote an arborist to specific demographics using our special targeting groups. Pools Pool services can be split into three sectors: retail, installation, and service. Retail stores sell and repair products for pools and spas, but they often offer mobile services as well. And some mobile pool services will also purchase pool items for clients, but they will normally have a relationship with a local retailer and have the client visit them. Retailers sell pool equipment and supplies for the DIYer and pool service/installation companies. Their inventory usually includes chemicals, filters, pumps, pool covers, and cleaning systems. Many pool companies also sell spas and spa supplies. Installers are contractors who install below-ground and some above-ground pools. There is much work involved in the installation of a pool and proper permits and licensing are required. Pool contractors will take care of these requirements and make any necessary arrangements with other contractors needed for the job (i.e. excavators, plumbers, electricians). Pool installations can be quite expensive. Basic pools are around $10,000. Some of the high-design no-edge pools can cost hundreds of thousands of dollars. Homeowners can even have special water and stone features. Pool Service technicians help to maintain a pool and keep it usable. They will treat the pool with chemicals to keep it safe, check replace filters if necessary, and skim the pool to make sure it is clean. They will often also check the working condition of an mechanical cleaning equipment (such as a Kreepy Krawly®) if the owner has one. Maintaining a pool is important for any pool owner. First of all, it keeps their family and pool users safe from bacteria and serious health issues. Secondly, not maintaining elements in the pool like ‘PH Balance’ will cause corrosion in parts and pipes causing huge pool repair bills. Maintaining a pool correctly actually saves a homeowner money on repairs and keeps them and their family out of harms way. The average cost to maintain a pool is around $55 per week. Larger and custom pools generally cost quite a bit more to maintain. Obviously, these services are mobile and the vast majority of their business is from word of mouth. With Geo-Fencing, we can promote pool services to demographics like houses with a pool, people who recently moved, D.I.Y. enthusiasts and more using our special targeting groups. 

Home & Garden IV: Pest Control Services

Pest Control
Pest control is the process of managing, and often exterminating, insects, rodents, and other common vermin from your home or place of business. You can hire an exterminator to kill or keep pests such as cockroaches, termites and rats at bay.
Many companies either have technicians on staff or hire commercial pest control operators to keep their facilities clean and compliant with health codes and other regulations. While your house doesn’t need to meet the same stringent codes a restaurant might, you likely want to keep your home safe from bugs and mice. Besides being general pests, termites, carpenter ants, and other vermin can destroy the structural integrity of your home, making it unsafe for anyone to live in.
 
Licensing, Bonding, and Insurance
Pest control experts must be licensed in the homeowners’ state to do their work since they handle powerful pesticides and insecticides. A legitimate pest control company must be registered with the state.  Just like any other professional working in or on a property, a legitimate pest control company will be bonded. Being bonded or insured means any damage they do to a home will be covered by an insurance company instead of the homeowner. Extermination companies that have been around for a while generally know how to handle all types of pests. A company that’s been in business for a number of years will have more experience trapping or killing a wide range of bugs and rodents than a relative newcomer.

Pests Exterminators Can Help With

Homeowners may need to seek the help of an exterminator depending on the type of pest and the amount of infestation their residence or commercial building has. While glue traps and insecticide can kill off a few cockroaches, these measures are no match for large clusters and colonies of insects or rodents. Here’s a list of creatures a pest control technician should be contacted about: Termites Termites can cause costly damage to a home or building in a small amount of time. Besides eating into wood and causing destruction to a home’s foundation, termite nests are also hard to locate. With that said,  a homeowner should look for cracked paint along the wooden surfaces of their home and tap beams and pillars every once in a while. Carpenter Ants Other culprits that can damage a house include carpenter ants. Like termites, they are bugs that burrow into buildings, damaging insulation, floors and walls. Unlike ants that build underground colonies and hills in a yard, carpenter ants are usually found living in trees. However, many times this species of ant will make a home for itself under the roof of a house. It’s smart to enlist the help of an experienced pest control company when handling carpenter ants since they’re known to cause as much damage to buildings as termites. Bed Bugs If you have bed bugs but want to keep getting a good night’s sleep, you should contact an exterminator, as this pest spreads easily. Unfortunately, knowing whether or not you have bed bugs is difficult until you feel an itch on your skin or find their bites on you. Controlling the spread of this pest is notoriously challenging, which is why you should employ a professional. Bed bugs feed on blood and make their homes on mattresses and other pieces of furniture. So wash your laundry frequently, steam clean your mattress and seek out the guidance of an exterminator in order to go back to sleeping in comfort. Bed bug removal can cost $500-$1,500, depending on the treatment. Ants The common ant, unlike its carpenter ant cousin, won’t destroy parts of your home. However, a trail of bugs is something no one wants in their house. Ants usually enter a building looking for a sugary food source and will leave a scented trail for the rest of the colony to follow. This is why it’s better to eradicate the whole group instead of just the handful you might find in your home. Cockroaches Roaches are a nuisance no one likes to deal with. However, many homes, condos and apartments have them. Unsanitary conditions, such as leaving food out, dirty dishes in the sink or failing to take out the garbage, attract cockroaches into your living space. Winged Insects Regular bees, bumble bees, hornets, wasps, and yellow jackets can take over your backyard, making sitting on your deck a challenge. Some insects such as bees can be good for your garden since they help pollinate plants. However, you don’t want your property swarming with stinging insects. There are preventative measures you can take, as well as special formulated insecticides, but it’s best to contact a professional. Exterminators and beekeepers have the protective gear required to handle stinging bugs and can remove the insects without anyone getting hurt. Rats and Mice Rats are not just an irritant; they also pose risks to your health and to your home. While rats, mice and other rodents can burrow holes in your house, rats also carry disease in the form of fleas in their fur. Bait, poison, and mechanical spring-loaded traps can eliminate them. Wildlife While you want some animals off your lawn and out of your house, you don’t want to exterminate all pests, especially wildlife like deer, raccoons, and squirrels. They may eat your plants but you will want to either ward them off or find a safe and humane way to trap and release them. If a homeowner finds an opossum, snake, or other varmint in their house, they should call a professional pest control company to reduce their chance of getting bit or otherwise injured. An expert knows how to humanely trap mammals or reptiles and keep them out of a home.

Pest Control Methods

There’s a whole range of pest control methods and customized solutions for killing insects, mammals, and reptiles, as well as preventing them from returning. Unfortunately, there isn’t one approach that will keep all pests at bay. Here are a few ways you can eliminate or discourage critters from making camp in your residence or yard: Inspection and Exclusion Before you or an exterminator sets out bait, traps, or poison it’s best to thoroughly check your home and pinpoint where the pests are coming from. Look for cracks or openings in your residence. After that, the professional will locate where the bugs or other animals are living and set traps or spray insecticide accordingly. He or she will also suggest ways to keep future pests out, either by caulking up holes or by explaining what you might be doing that’s attracting the vermin. Traps A trap can run the gamut from sticky-padded glue traps that use an adhesive material to capture bugs and mice, to milk jugs filled with sugar water that capture flies and wasps. If you hire professionals to kill or capture pests, ask them which traps will work best for your needs. They could suggest a particular glue trap if you have a frequent cockroach problem or a type of bait that’s more effective in leading rodents to the trap. Baiting Baits range from laying out food to entice pests into a trap to poisonous substances the bugs or rodents eat and take back to their colony or hive. The latter type of bait takes time to work but can be much more effective than spraying insects with a pesticide. It attacks and can eliminate all the other pests in the community. Spraying Many commercial pest control operators will spray your house or yard with strong insecticides around nooks, crannies and other parts of your home where bugs are usually found. You can also do this yourself with store-bought sprays or purchase commercial grade pesticide to dilute with water.

What to Expect from a Visit

When pest control technicians visit a customers home or place of business, expect them to first identify what insect or other animal it is that’s causing trouble. After identification, they will inspect the building to see where the pests are coming from and locate their hive or nest. Then the exterminator will spray or set out traps and bait according to which pest you have. The price for exterminators can range broadly since they can charge for a monthly inspection and treatment. The final bill also comes down to the square footage of your property.

Eco-Friendly and Humane Pest Control

Many pest control experts now offer environmentally friendly treatment for a homeowner’s home and yard with insecticides that aren’t as harsh for the ecosystem. Many pest control companies also utilize no-kill traps to get mice, rabbits, opossums or other furry creatures out of a home without harming them. With Geo-Fencing, we can promote pest control services by targeting demographics like homeowners, renters, people who recently moved, home improvement stores, (i.e. Lowe’s, Home Depot, Ace Hardware, etc.) by using our special targeting groups.

Home & Garden: Killer One-Liners

  • We are looking for a kitchen/bathroom remodeler in the area that can assist the senior community with their home modifications.
  • Do you offer veteran, first responder or any other type of discount? (if YES) Perfect! With Geo-Fencing, we can promote your discount directly to specific demographics using our special targeting groups. (if NO) Did you know that offering even a small discount will have a positive effect on your public profile as a company, and we can help you get it out in front of specific demographics?
  • If you were to promote your pest control service in the area to the right demographics I believe it can potentially bring more clients and more income to your business.
  • With Geo-Fencing, we are able to target households with a pool along with many other demographics and being that you do pool cleaning, doesn’t it make sense to market your business to those with a pool?
  • A large portion of the community just don’t want to do landscaping this time of year and frankly they need a reputable landscaper to help them keep their homes beautiful. Would you be willing to help?
  • We are looking for a reliable expert to assist the folks who have home improvement needs and we thought you’d be a perfect fit! 
  • If you could gain new customers while targeting the right demographics, wouldn’t the investment be worth it?
  • Many people use their phones to find a contractor. With Geo-Fencing, why not reach out to specific demographics to promote your business using our special targeting groups? 
  • What kind of interior design do you specialize in? With Geo-Fencing, we are able to target specific demographics to promote your services with our special targeting groups.